Espace Plomberium and Camden Extend their Strategic Partnership

Montreal, November 1st, 2023 – Espace Plomberium, a division of Deschênes & Fils Montréal, which comprises five specialized plumbing boutiques, has once again entrusted Camden with the creation, execution, and 360-degree media planning of its latest advertising campaign, marking the third consecutive year of collaboration.

The campaigns are built around a concept that emphasizes the ultimate benefits and the unique "Espace" (Space) element in the brand's name. They synergistically focus on elevating brand awareness while working towards the goal of increasing foot traffic to their boutiques. Furthermore, the creative platform allows for featuring the premium brands available at Espace Plomberium.

This year-long campaign encompasses a diverse range of media, including outdoor advertising, strategic utilization of social media, and strategic phases in the digital realm. The campaign's intensity will be strategically heightened during peak periods of the home decoration and renovation sector.

Valérie Fleury, Account Director at Camden in Montreal, states, "Our strategic approach to decision-making challenges lies at the heart of this collaboration and is a key driver of success in all our retail campaigns. We are proud to bring our insights from navigating the 'Messy Middle' and our years of partnership with Espace Plomberium to benefit this esteemed Quebec-based organization."

Marketing Director at Deschênes & fils, Montréal, Josée Lagacé, concluded, "Camden's teams consistently demonstrate creative excellence and a practical approach that drives sales and achieves impressive results. Their media planning aligns seamlessly with our ambitious goals."

Credits:
Deschênes & fils, Montréal
Josée Lagacé, Marketing Director
Laura Del’Immagine, Digital Marketing Advisor
Audrey-Ann Goulet, Marketing Coordinator

A campaign proudly executed by Camden